For anyone interested, here's the usage information I obtained from the company that hosted Triviaxl.com during the latest Great Midwest Trivia Contest, Trivia XL. We had bought the smallest possible account, and before I could cancel the account I had to pay $20 for going way way over our bandwidth allotment.
Triviaxl.com referred people to the Lawrence page, and blog.triviaxl.com was where we posted pictures and scores throughout the contest. This is the combined usage data for both. Here's a translation for those unfamiliar with Webalizer data.
"Unique Sites" is probably the best measure of individual computers visiting our webpage. There were 1,175 unique visits, but since players share computers during the contest, it's a good bet that more people saw the page. More computers accessed our pictures and score files than visited the page itself, which might help explain the huge discrepancy between total requests for the webpage (14,632) and our amazing "Total Hits" number (132,627).
I heard that one action question picture, of a skantally-clad girl, received about 7,200 views on Flickr. I wouldn't be surprised if it generated similar interest on the Trivia blog.
Other interesting tidbits: the number of people going the really nerdy route and viewing the webpage with an RSS reader. And all the livejournal pages that linked to us.